I help founders and small marketing teams to systemise and automate their marketing workflows and operations.
Working with your existing stack
ActiveCampaign 
HubSpot 
Salesforce 
Make 
Zapier 
Airtable 
WordPress 
Drupal 
YouTube Does this sound like you?
And that's on top of actually running your marketing. No wonder it never feels like you're getting ahead.
How I can help
Whether you need one thing fixed this week, a whole system built from scratch, or a thinking partner for your next move.
Your data is in spreadsheets, siloed systems and lost in back and forth emails. I'll build a centralised system in Airtable for your operations to cut out all this manual back and forth. Properly built, not cobbled together.
You've got the tools — they just don't talk to each other. I'll connect your marketing stack, clean up the fragile parts, and build systems that hold up as you grow.
The Methodology
Marketing meets technical know how. Every custom project follows a deliberate arc from discovery to optimisation.
We audit your current workflows and identify exactly where the friction lives, before anything gets built.
We design a system that's clean, maintainable, and built for your team — not just technically clever.
We implement, test, and document your system and automations — so they work reliably, not just on the first run.
We monitor data flow, iron out edge cases, and make sure everything holds up when it matters most.
The Person Behind the Process
Most teams don't have a tool problem. They have a system problem.
I'm a systems and automation consultant who believes technology should work quietly in the background — freeing you to focus on the work that actually matters. I've spent the last two decades helping founders and small marketing teams build systems that are smart, reliable, and genuinely useful.
I work with a small number of clients at a time, which means you get my full attention — not a junior account manager and a project management tool you didn't ask for.
More about meLet's start with a conversation about where you're losing time — and what's possible when you get it back.
Real Impact
A consulting firm was onboarding new clients through a mess of emails, PDFs, and manual Zoom scheduling. We automated the entire intake: form → contract → calendar → welcome email. New clients now feel looked-after from minute one.
A membership site used Circle for community and ConvertKit for email. We connected them via Zapier so new members are automatically welcomed, onboarded, and gently nudged toward a paid upgrade — all without manual intervention.
A client needed to track Zoom Webinar registrations and attendance and feed that data into their email platform for segmented follow-up. We built the full pipeline in Make.com — automatic, accurate, and zero manual effort.
"Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge"
"Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language."
"As soon as I think of automation, I think of Blair. He’s my go to automation guy."
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