Webinars & Events
Zoom
Webinar and meeting workflows with registration automation.
Visit ZoomHow we use it
- Webinar registration synced to email marketing platforms
- Automated reminder and follow-up sequences for registrants
- Attendee data exported to CRM after events
- No-show and attended workflows for post-event nurturing
- Recurring meeting and event reporting
Zoom Webinars and Zoom Events sit at the centre of many clients’ lead generation and community-building programmes. The automation work we do around Zoom is about making sure every registrant is followed up with correctly — without anyone having to manage lists manually.
Why we work with Zoom
Webinars generate valuable data: who registered, who attended, how long they stayed, and what they engaged with. Most teams capture a fraction of that value because the post-event follow-up is manual and inconsistent. We build the automations that make that follow-up reliable and personalised.
What we build with it
Typical Zoom integrations include registration workflows that add new sign-ups to an email sequence automatically, post-event flows that send different follow-ups to attendees versus no-shows, and CRM sync workflows that log attendee data against the right contact record. We also build reporting automations that surface webinar performance data without needing to pull reports manually.
How we approach Zoom integrations
Zoom’s API is well-documented, and its native integrations with tools like Make and Zapier make it straightforward to build reliable workflows. We always test with real registration data before go-live and build in error handling so that if a sync fails, it’s caught and retried rather than lost.
Working with Zoom in your stack?
Let's talk about what's possible when it's properly connected to the rest of your tools.