The Person Behind the Process
Hi, I'm Blair.
I build systems that actually last.
I started this business after spending years watching smart teams lose hours every week to work that a well-built workflow could handle.
This isn't an agency. It's just me, working directly with the businesses I help, using Make, Zapier, Airtable, ActiveCampaign, and Zoom. You'll always know who's doing the work.
What I do best
Building automation workflows that are elegant, reliable, and actually documented — using Make, Zapier, Airtable, and ActiveCampaign.
Who I work with
Founders and small marketing teams who've outgrown manual processes but don't need a full-time ops hire.
How I work
Short, focused sprints with clear scope and outcomes. No open-ended retainers — just focused work with a defined result.
The story
Why I started this business
I'd spent years in operations roles, and in every team I worked with, the same thing kept happening. Smart, capable people spending a significant chunk of their week on work that followed the same pattern every single time. Copy this, paste that, send this email, update the spreadsheet.
The tools to fix this existed. Make, Zapier, and the CRM automation in Salesforce and HubSpot are genuinely powerful. But for most small and mid-sized businesses, knowing the tools exist is very different from knowing how to build something reliable with them.
This business is my answer to that gap. Short, focused engagements where I build the workflows, document them clearly, and hand them over to you fully functional. No lengthy consultancies, no vague scopes, no mystery.
Just automation that works — and that your team can actually understand.
How I work
The principles behind the work
Clarity over complexity
Automation should simplify your life, not add another system you don't understand. We build things that make sense and we explain how they work.
You own what we build
We're not interested in keeping you dependent on us. Every workflow is fully documented so your team can understand, maintain, and modify it.
Honest about fit
Not every problem needs automation. If your process isn't ready for it, we'll tell you. The goal is to make your business better, not to sell you something.
Practical, not flashy
Elegant automation is automation that keeps running six months later. We favour reliability and maintainability over clever complexity.
Tools & expertise
Fluent across the tools your business already uses
Whether your stack is simple or complex, I know these platforms deeply — not just how to click around in them, but how to build things that are robust and maintainable.
What clients say after working together
"Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge"
"Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language."
"As soon as I think of automation, I think of Blair. He’s my go to automation guy."
Ready to get started?
Drop me a message and we'll figure out together what's worth automating — and what isn't.
Notes on building marketing systems
A weekly newsletter (The Logbook) for marketers and founders on automations, integrations, and the tools that connect them. Written from real project work and experience.
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