Content & Social
YouTube
Video publish events and audience engagement automations.
Visit YouTubeHow we use it
- New video publish triggers for email and social notifications
- Subscriber and comment data sync with CRM
- Video performance reporting delivered automatically
- Cross-posting and content distribution workflows
- Audience engagement sequences triggered by video milestones
YouTube is where many of our clients publish video content as part of their content marketing programme. The automation work we do around YouTube is about making new video content work harder — notifying the right audiences, tracking engagement, and feeding performance data into reporting tools without manual effort.
Why we work with YouTube
Publishing a video is only part of the job. Getting it in front of the right people — email subscribers, social followers, community members — requires a set of actions that most teams do manually every time. We build the workflows that make that distribution automatic and consistent.
What we build with it
Common YouTube automations include email notification workflows that alert subscribers when a new video is published, social cross-posting automations that share new videos across other platforms, and reporting workflows that pull performance data (views, watch time, subscribers) and deliver it in a format that’s useful to the team. We also build workflows that track high-engagement viewers and feed that signal into a CRM or marketing automation tool for follow-up.
How we connect YouTube
We use YouTube’s Data API, combined with automation platforms like Make or Zapier, to trigger workflows based on channel activity. For reporting use cases, we typically route data through a structured layer (Airtable, Google Sheets) before delivering it to the team in the format they need.
Working with YouTube in your stack?
Let's talk about what's possible when it's properly connected to the rest of your tools.