Pardot

Pardot (now Salesforce Marketing Cloud Account Engagement) is Salesforce’s B2B marketing automation platform. We work with it alongside Salesforce CRM to build lead nurturing programmes that keep prospects engaged through longer sales cycles.

Why we work with Pardot

For organisations already on Salesforce, Pardot’s deep native integration makes it the natural choice for marketing automation. Lead scoring, campaign data, and contact records all live in the same ecosystem, which means sales and marketing are always looking at the same information.

What we build with it

We build lead nurturing programmes that engage prospects across a buying journey that can span weeks or months. That includes email sequences segmented by industry, role, or stage in the buying process, lead scoring rules that alert sales when a prospect hits the right threshold, and campaign structures that attribute pipeline to specific marketing activities. We also work on the Salesforce sync to ensure that the data flowing between Pardot and CRM is accurate and complete.

Our approach to Pardot

Pardot projects require close collaboration between marketing and sales to work well. We facilitate that alignment — making sure the lead scoring model reflects what sales actually values, and that the handoff from marketing-qualified to sales-accepted is smooth and well-documented.