Acoustic

Acoustic (formerly IBM Watson Campaign Automation) is an enterprise-grade marketing cloud used by larger organisations running high-volume email programmes. Our work with Acoustic centres on connecting it reliably to the rest of the marketing stack and making its automation capabilities work harder.

Why we work with Acoustic

Acoustic is built for scale — large contact databases, complex segmentation, and high-volume sending. Organisations that have invested in Acoustic typically have sophisticated email programmes already in place. Where we add value is in the integration layer: making sure contact data flows in cleanly from CRMs, event platforms, and other sources, and that campaign performance data flows out to reporting tools without manual export.

What we build with it

Typical Acoustic projects include CRM sync integrations that keep contact records and suppression lists current, behavioural trigger programmes that fire emails based on activity in external systems (webinar attendance, form submissions, purchase events), and campaign reporting workflows that extract performance data and deliver it in a format that’s useful to the team without requiring manual pulls.

We also work with clients who are migrating to or from Acoustic — mapping contact data, recreating automation logic, and ensuring continuity of ongoing programmes during the transition.

Our approach to enterprise platforms

Enterprise platforms like Acoustic come with complexity: data models, suppression logic, permission structures, and compliance requirements that need to be understood before anything is built. We take time to understand the existing setup before recommending changes, and we document every integration thoroughly so your internal team can maintain it.